We will see four strategies you are NOT doing in your social media strategy… probably that’s why they are not working. If you are doing social media for personal brands (you have a personal brand, right?) or for B2B Business or B2C business, using the...
If you are planning to start an ecommerce business, especially in Pakistan, then first off all, congratulations. That’s the right decision. But there will be an inherent problem that you will face in starting an online business here. In fact, you will face this...
One thing that has helped me the most is having a central platform to call my “home” on the Internet, as I explain in this video: Know the difference Sure, Facebook, Twitter, LinkedIn, YouTube, Instagram, all of these are like markets. You take a stroll...
Earning money as a student, it can be tough. Here’s how I did it. When I was in college, I discovered a sad truth (and if you have seen the inside of a college classroom, you may agree with me). The sad truth was that we were there not to gain knowledge, but to...
A business is usually easier to define: anything that creates a client is a business (I didn’t even know this definition of business, I thought a business was having a registered name on your NTN, a logo and a business card). But what is a profession? And what...
What do you do? Some find it easy to answer this question. I don’t. I find it hard to put a circle around what I do. The reason for that is deceptively simple: I don’t want to tag myself as someone because identity is super important. Note, I don’t...
