Your Most Important StoryFrom ancient traditions to worldwide religions, from cultural values to family traditions, stories are the primary mode of communication, of transference.

You are what you are because of the stories that you end up believing.

You got a pair of Nikes? Possibly because you believe the story of ‘doing it’ or ‘making it count’.

If you have a pair of slippers your Mother bought from China Market, your story is about ‘being intelligent about purchases’ or ‘buying the best quality at cheapest rates’.

Doesn’t matter if the story is false or true. What matters is that there is a story. Everything else are details.

That’s why I don’t mind that my laptop has a glowing fruit for a logo. Those are details. What matters is that I believe the story Apple Computers likes to tell.

A leader can weave a story that can change the behavior of millions. Pick your book of religion, and you will see it filled with stories.

Stories work.

But there is one story that is possibly the most powerful story you will ever hear.

The story you tell yourself about yourself.

Whatever You Say…

You are whatever you think you are.

It’s worth repeating: You are whatever you think you are.

But it’s not that easy to think when you have the wrong story.

For example, what’s the number one reason for not starting your own business?

Pretty much everyone who responds to this question, are telling me the same thing in different forms. The number one reason is fear.

But fear is an emotion. And almost by definition, an emotion can not stay with us for long. So how come fear is always there?

Because fear finds a home.

Fear finds a story. A story that you keep telling yourself.

“I am not good enough”

“I am not skilled enough”

“I don’t have the money right now”

“My family doesn’t understand”

“Everyone will laugh when I fail” (notice that you say ‘when’ not ‘if’).

Stories give us comfort. They rationalize. Makes it acceptable. That can be dangerous, right?

See what we are doing here? We are telling a story that doesn’t help us. A story that disempowers. A story that keeps us at the same place.

We need better stories. We need to be better storytellers.

“Once Upon A Time…”

The problem is that most of our stories are given to us. We didn’t write them.

Call them scripts, cognitive maps, stereotypes, genetics, family tradition, whatever – but we must understand that the stories we tell ourselves control us. They define us.

If you want to change, you tell yourself a different story about yourself.

Science backs this up. The whole field of Neuro Linguistic Programming (NLP) is pretty much based on identifying the bad stories you tell yourself, and then replacing them with the ones that will work. The success that comes out of this is well documented.

You are a confident person with great potential. That story will change the way you work, change the way you wake up tomorrow morning, change the way you are even reading this article. It is that simple. And that powerful.

Who are you? Are you someone who can not, or someone who can find a way?

Who will you be five years from now? Successful and happy?

What are you fighting against?Β Who are the enemies? What’s stopping you?

What’s your mission?Β Where’s your prize, your mountain to climb, your goal?

What is your story?

You are your own storyteller.

Your story starts now.

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