How to Generate $10,000 a Month from a Brand New Blog The 10% of Neil Patel's Challenge

cropped-focus-on-business.jpg

Neil Patel is an SEO expert, an entrepreneur and a blogger extraordinaire.

I have learnt a lot about blogging and search engine marketing from his blog over the years.

And he recently announced a “challenge” to earn $100,000 per month from a new blog that he will launch.

Yeah you read that right, 100,000 US dollars per month.

He announced the challenge on his blog, and I quote:

A week ago, I wrote a blog post stating that anyone can generate $100,000 a month in income. To prove it, I told you that I’m going to create a new company and grow it from scratch without leveraging my connections.

In the majority of your comments, you told me you wanted me to create a new company in a space that I had no ties to. So I’m now starting a nutrition blog.

The official start date will be April 1, 2015. And within 12 months, I have to get the blog to generate $100,000 in monthly revenue.

I have, in my naivety and foolish bravado I’m sure, decided to join him in this challenge.

I still rue the day when I “thought” about joining Pat in his Niche Site Duel so many years ago. I never did it, only “thought” about it! Not this time around!

10 percent of Neil Patel's Challenge :) And he's already laughing!!!

10 percent of Neil Patel’s Challenge 🙂 And he’s already laughing!!!

I will launch a blog in Pakistan, related to the fitness and nutrition domain, and within the next 12 months, take it to $10,000 per month. God willing.

Neil has set up his rules so that he won’t be leveraging his connections. I don’t know how that’d work. For example, the fact that he would book his domain name through his existing domain name provider, that would mean that he just leveraged his network. And that’s OK. But I am a bit confused when will Neil stop “leveraging” his network and what constitutes an “OK” as per his own rules (Neil, would you comment on this please?).

+++

The Rules of the Challenge

So here is the set up to the challenge. Every challenge must have rules, right? So here are mine with respect to Neil Patel’s rules:

The niche is nutrition for Neil. It is “health and fitness” for me. That’s a very, very good niche I think. Of course it is crowded like hell (which is a sign that there is potential in the market). In fact, it is part of the “big three” markets where a lot of people are willing to spend money on your product (Those three big markets are health, relationships and money).

Neil, as far as I know, is targeting a general purpose blog where he generates revenue through online traffic. His audience, essentially, will be the whole widey world. I am basing my blog/business specifically for the Pakistani market, and will be catering to the local market.

I feel clever drilling down on my niche, but given Neil knows tons more of this stuff than I ever could, I wonder why he hasn’t drilled down the niche — I still think a nutrition blog is a very general descriptor. The descriptor for my new blog would be something like “health and fitness blog for the Pakistani” or something like that.

Neil is targeting 100,000 US dollars per month revenue. He is known to spend a lot of money to promote his blog (which is well worth the spend of course — if you still haven’t checked out his blog, you must go and subscribe to make your learning curve hit your nose!!). Point is: Getting a 100,000 revenue per month with a 95,000 dollar spend would qualify as “mission accomplished” for Neil. My target is 10,000 dollars per month revenue — and if I end up spending 9,000 dollars to reach that, it would be mission accomplished for me as well. This is not as exciting I confess. Perhaps if I lock in the Cost to 30% of revenue (given the business will center around the blog, a 30% COGS is actually a high figure still).

Also note, Neil’s target for 100,000 dollars per month is to be reached in one year. On month twelve, Neil’s nutrition blog would generate that much revenue (and mine would generate 10,000). 12 months is a realistic target, although it can take longer. But most importantly, this is a realistic target in terms of what we often hear: I want to earn my first 1000 dollars yesterday and want to earn my first million tomorrow evening before tea. Or something.

Pat Flynn has a 50 post test. The test is that can I see my self writing 50 posts on the topic at hand and still not get tired. I can imagine that in the health and nutrition field, yes. So the blog topic also gets validated from Pat as well.

The challenge starts on the 1st of April 2015.

Content Strategy and Domain name

I already have a “brandable” domain name that I plan to use on this (more on that later inshAllah). It is a .pk domain.

The content strategy is to:

  • produce pillar content (thank you Yaro!),
  • free giveaways and
  • educate the readers on health and fitness.

I do not plan to monetize the blog using contextual ads like Google Adsense (Neil plans to monetize the blog with ads it seems, but that can change).

Traffic Targets

Also, my traffic target is 10,000 uniques per month. 10% conversion means 1000 people sign up for the list. If I sell a product of $100 to 10% of the community, that’s $10,000 per month.

If you know what I just did up there, you’d probably shake your head at the sheer simplicity of it all. But here’s the cracker: I came up with these “traffic targets” out of thin air (well, almost).

I will be drilling down on them in the coming weeks, to refine them. But as a benchmark, it is always better to start with what your gut tells you (and then be ready to change as per your research of course!).

Overall Mission

I have enough on my plate. But this fits right in between my goals of:

  • training (under the ProHobbyist and Momekh&Co banner) and
  • providing online infrastructure  & support for independent publishers, creatives and entrepreneurs (Blogstarta).

Having said that, this “add-venture” gives me the opportunity:

  • to see what’s possible. Having an extra few thousand dollars, especially here in Pakistan, would be nice, yes!? 🙂
  • To share with you and show you what’s possible (and what’s not!). I am gearing up to do some serious work on this, knowing fully well that this won’t be easy, especially for a King Lazy like me.
  • To help people differentiate their blogging, to help people understand blogging as the medium that it is (and not as some magic bullet that just seems to work for some and not for others).
  • To APPLY what I’ve learnt with a fresh perspective.

I invite you to join me in my mission, by spreading the word (click sharing buttons below to share this on your FB wall) and starting your own blog with your own missions and financial targets. I wish you the best.

P.S. I am excited on a lot of fronts for this challenge. The most exciting for me? I will be applying the mix of strategies that I’ve learnt over the years from Pat Flynn, Yaro Starak, Chris Guillebeau, Michael Hyatt and Neil Patel. If you are interested in finding out how the challenge pans out…you can subscribe to the Challenge updates here (current subscribers of the LifeETC/JustAddVenture blog will get the updates once a month at least roundabout).

Tools and Resources for a Life of Adventure

Get the updated list of tools you'd need to start your online business, sell ethically and live a life of adventure!

YES! Send me the Toolbox!

Previous

5 Steps to make it EASY to talk about money

Next

Should You do Lucrative Work or Fulfilling Work?

20 Comments

  1. Hello,

    I landed up on this page while searching Niel Patel $100,000 challenge. In his latest update of the challenge he mentioned that his traffic dropped due to less social share. He is planning to reach that aim by selling his own product, fish oil, to the traffic.

    I feel that $100,000 is a lot to achieve within 1 year given that the niche in question is only health. And there is lot of other competition in the market.

    However, I feel that your challenge is kind of achievable. The fitness niche is quite impressive but I don’t know about Pakistan’s market whether there is lot of competition or not but I think you can sell fitness equipments to reach the targeted revenue once you have a good list. My thoughts only.

    I will be,following your challenge too.
    Thanks ))

  2. andrew

    This is the first time I have EVER blogged. I look forward to your quest. I”m a newbie but will be following you.

  3. This statement you made in your post “and within the next 12 months, take it to $10,000 per month. God willing.” really made me laugh. The God willing part. I’m with you on this challenge. I don’t even know if $100,000 is possible for me at this time 🙂

    I’ll try $1,000 at first. Even $10,000 is hard for me. Good luck on your journey friend.

  4. Is it because of the niche you selected or what?

  5. Thanks Momekh for sharing very inspiring post, which is really help for new blogger person like me to get inspiration and build their own blog and start earn 🙂 Thanks… Once Again

    • You are most welcome… the idea is to APPLY what we learn so this will be exciting inshAllah 🙂

  6. I prefer employing more targeted techniques rather then just targeting 10,000 random unique visitors.
    So what you are doing right now is hoping 1% of 10,000 visitors will end up buying the product.

    But look at the cost of efforts and strategies employed to get 10,000 unique visitors each month.

    For the past 2-3 years I have been working with foreign companies to give them the conversion ratio of 6% to 7%,

    My theory is that we can achieve even better return ratios while still targeting large quantities with automation and analysis.

    CRM is one of the tools, you should seriously look into getting one. Plus getting one that fits your need and budget.

    • Sounds very interesting Haris. The figures I quoted are very arbitrary but I had to start somewhere. And a 6, 7% conversion is incredible!

      For CRM, I will be using email management provided by Aweber. Will that do the job you think?

  7. I have – very stupidly – started a similar mission for myself. Less dollars in profits though. Gear started it by creating my site with Weebly! Can you believe it! I already want to kill myself!

    Good luck to you though!

    • This kind of “stupidity” is good for all of us I am sure!! Rock on and God bless!! 🙂

      I don’t know about Weebly as a good choice though… why not a WordPress self hosted site?
      And all the emotions you’re going through, they are actually good ones 🙂 …. Let’s do this!! InshAllah!! 🙂

  8. I’ve generated 6 figure earning in last 3-4 years time by freelancing via elance & odesk. It is always hard to start the quest but you will definitely win if you stay focused & work hard everyday like you did in first day of your career.

    • Work hard everyday like you did in the first day of your career… great way of saying it Tanveer. Thank you for dropping by.

  9. Maria

    Seems like a v daunting task to an outsider like myself. Excited to see how yo do it. Best of luck.

    • Maria, thank you for the wishes… and it is a daunting task from the inside as well. I am not going to pretend that this will be a “walk in the park”. A new startup/business is never to be taken “for granted” in any way 🙂 … So daunting through and through 🙂

      Thanks for dropping by… do visit often

  10. Zain Shaikh

    Very very best of luck, Momekh! 🙂

  11. Good to see someone from Pakistan participating in it.

    Good luck and looking forward to seeing you actually do it.

  12. Hi Momekh,

    Good to see that Pakistani Bloggers have started creating quality contents instead of focusing on creating content for the search engines. Keep up the good work.

Leave a Reply

Powered by Blogstarta & Made in Lahore