Content Marketing
What is content marketing? How can you use to build a powerful and profitable brand?
Content Marketing is one of the core elements of Digital Marketing and is an essential tool for any brand. I hope you find the following articles, videos and workshops useful.
Where is Content Marketing in Your Journey?
When you set out to build a powerful and profitable brand, you need to pay attention to the digital marketing landscape. And within that, you need proven strategies and step-by-step instruction on how to implement those strategies.
Content Marketing and the Profitable Client Journey are two broad, strategy-level concepts that one must fully grasp. And then, these two important concepts inform us on our journey:
- How to build a Social Media Marketing plan that is based on sharing valuable content on social media, that ACTUALLY help you increase your profits. We need to see the link between valuable content shared on social media, and how it increases your bottom line!
- How to build an Email Marketing plan to build a relationship with your Community. Beware of trying to run a “social media only” brand! Email still gives an incredibly high Return On Investment (ROI) compared to ALL social media platforms (check out the Email Marketing Masterclass to start implementing this profitable system in your efforts)
- How to run profitable Digital Advertising campaigns on the best social media platforms for your specific business and brand. This is when you run paid ads on platforms like Facebook, Instagram, YouTube etc. As more and more brands big and small utilize platforms like Facebook ads (especially brands and businesses from Pakistan), you will see that it becomes harder to get a positive return on your paid ads budget. It becomes essential to master this core element of digital marketing.
- How to build your own platform and apply proven methods for Search Engine Optimization and Search Marketing so that your platform and the content it contains gets discovered by your ideal audience. Search Marketing is wrongly sold as “build content for search engines”. A long-term, powerful and profitable brand builds content for its audience, and then optimizes that content to ensure that is is discovered by search engines. All search engines including Google hire teams of professionals to make sure their search results are relevant to people, and if you also make content that is “people first”, you win in the long term.
Articles on Content Marketing
Review of a Website for a Digital Agency
I am sharing this review in hopes that you can find this useful in getting more clients and getting the most out of your efforts....
Omair Bangash on Entrepreneurship, Startups and Restaurants
If you want to start your own side hustle and unlock your full potential, join me in my annual membership and start your journey: https://momekh.com/mpm/I have the pleasure of having a gupshup session with none other than Mr Omair Bangash. Omair is the co-founder of...
Professional Zoom Meeting Set Up
This lesson is part of our series on The Complete Guide to Your Video Studio Set Up (All Budgets)After you’ve followed the steps mentioned in this lesson, this is the difference you can expect:The picture on the left is taken from my laptop camera. It is not a...
How to Have Clarity in My Life
The hero of our story has decided to achieve his dreams. He starts the journey. Soon he arrives at a junction.He sees multiple roads going off in different directions.“But which road should I take?” He wonders. He finds out that there is a teacher, a...
The DreamBreaker Sessions
What would a hero need to go from his dream to realizing his dream?If you’re directing a movie, what would the hero need to achieve his dreams? Thinking like a director instead of the hero of your own movie, gives us the required “distance” we need,...
Step 1 is to do the Friday Refresh (3 more steps)
I have covered elsewhere why these four fundamentals of execution are the only things you need to live a structured, disciplined yet creative and spontaneous life:Have a big exciting goal Have a list of behaviors that once done, will get you to achieve that goal...
Brands, Friends and Foundations – Mansoor Aziz | Aziz Steel #9
In this episode, my guest is Mansoor Aziz, an entrepreneur and business owner here in Lahore. We discuss how long we know each other and how we got to do a lot of fun things over the years. Mansoor is heading Aziz Steel as a Director, and Aziz Steel produces billet...
How to manage yourself (especially as a student)
How to manage yourself, as a student? How to better manage and organize yourself, as a professional working a job? How do I start managing myself? How can I improve my self-management?These questions are answered in the video. We look at the three meetings you need to...
How to fix lack of focus
I have always struggled with focus. The reason it took me so long to figure this out was because I did not even know that I had lack of focus. How could I fix lack of focus if I didn’t even know I had a focus problem? As I share in this video (watch this to know...
3 Powerful Time Management Skills for Students
Here are three skills you can implement right now to manage time. We will look at a total of three time management skills for students. These skills will help you get better grades in far less time inshAllah (as you’ll see). These skills were recently used by a...