Content Marketing
What is content marketing? How can you use to build a powerful and profitable brand?
Content Marketing is one of the core elements of Digital Marketing and is an essential tool for any brand. I hope you find the following articles, videos and workshops useful.
Where is Content Marketing in Your Journey?
When you set out to build a powerful and profitable brand, you need to pay attention to the digital marketing landscape. And within that, you need proven strategies and step-by-step instruction on how to implement those strategies.
Content Marketing and the Profitable Client Journey are two broad, strategy-level concepts that one must fully grasp. And then, these two important concepts inform us on our journey:
- How to build a Social Media Marketing plan that is based on sharing valuable content on social media, that ACTUALLY help you increase your profits. We need to see the link between valuable content shared on social media, and how it increases your bottom line!
- How to build an Email Marketing plan to build a relationship with your Community. Beware of trying to run a “social media only” brand! Email still gives an incredibly high Return On Investment (ROI) compared to ALL social media platforms (check out the Email Marketing Masterclass to start implementing this profitable system in your efforts)
- How to run profitable Digital Advertising campaigns on the best social media platforms for your specific business and brand. This is when you run paid ads on platforms like Facebook, Instagram, YouTube etc. As more and more brands big and small utilize platforms like Facebook ads (especially brands and businesses from Pakistan), you will see that it becomes harder to get a positive return on your paid ads budget. It becomes essential to master this core element of digital marketing.
- How to build your own platform and apply proven methods for Search Engine Optimization and Search Marketing so that your platform and the content it contains gets discovered by your ideal audience. Search Marketing is wrongly sold as “build content for search engines”. A long-term, powerful and profitable brand builds content for its audience, and then optimizes that content to ensure that is is discovered by search engines. All search engines including Google hire teams of professionals to make sure their search results are relevant to people, and if you also make content that is “people first”, you win in the long term.
Articles on Content Marketing
The ProHobbyist Call
[notification type=”alert-info” close=”false” ]This free call is a limited time offer. Please book the appointment only if you are certain you can make it on time. Thank you. [/notification] I want to help you figure out the next step in your...
Helping You Get Unstuck in Business
I was there to help the entrepreneur figure out a problem in his online business. The founder was stuck in tweaking the code for the classified site. The problem he listed was: How to get the website to sync with the phone app (they evidently had an Android app for...
In Search of Checklistables*
What is your big goal? Is it scary? Do you think you can do it? My big goal is to help 10,000 people start online businesses based around what they love. That’s a big goal. I’d need to be a different person to pull that off. I’d need to be far more...
When Your Job Becomes Your Life
This is a declaration. A young kid, hardly 17 year old. He wanted to get into college. Journalism school. I asked him why. “Why not build your current network and start your own blog?” I asked this because he was already writing for two blogs, and had two...
If there is a way, I must find it
That is a good mindset to have: if there is a way, you must find it. And coupled with the belief that “where there’s a will, there’s a way”, you set yourself for the perfect trap: you can’t escape being the best! If you are not getting...
Three methods to gain trust of clients
Why would a prospective client trust you especially when you’re starting out? These three tactics will inshAllah get you more sales, by presenting you as the credible professional that you (hopefully) are! ONE The first method is to craft your “elevator...
All the advice you’ll ever need on entrepreneurship
Pakistan now officially has YouTube and I am so excited about that… for you! You now have access to tons and tons of information! This list of channels is for you if you want to be an entrepreneur, pro blogger, freelancer, consultant or want to be any of these!...
Addventurer: Iftikhar Hussain
Meet an addventurer! We are introducing Profiles of Addventurers here at JAV by Momekh. I have long wanted to profile interesting people doing remarkable work, and I even ended up doing a close knit meetup this year (more are expected next year). This is part of the...
What Advice Will You Give?
You want to learn how to play football? Great. To do that in the most effective and cost-efficient manner, get a job in a sports store. This way, you will meet actual footballers, and some of their skill may rub off on you… because you will be dealing directly...
What Matters Most
Who you are and where you’re from does not matter. What matters is what you decide from this moment on. Isn’t that horrifyingly simple? We are lead to believe that we are our biographies, that our past will determine our future. Things like, “but you...