Content Marketing
What is content marketing? How can you use to build a powerful and profitable brand?
Content Marketing is one of the core elements of Digital Marketing and is an essential tool for any brand. I hope you find the following articles, videos and workshops useful.
Where is Content Marketing in Your Journey?
When you set out to build a powerful and profitable brand, you need to pay attention to the digital marketing landscape. And within that, you need proven strategies and step-by-step instruction on how to implement those strategies.
Content Marketing and the Profitable Client Journey are two broad, strategy-level concepts that one must fully grasp. And then, these two important concepts inform us on our journey:
- How to build a Social Media Marketing plan that is based on sharing valuable content on social media, that ACTUALLY help you increase your profits. We need to see the link between valuable content shared on social media, and how it increases your bottom line!
- How to build an Email Marketing plan to build a relationship with your Community. Beware of trying to run a “social media only” brand! Email still gives an incredibly high Return On Investment (ROI) compared to ALL social media platforms (check out the Email Marketing Masterclass to start implementing this profitable system in your efforts)
- How to run profitable Digital Advertising campaigns on the best social media platforms for your specific business and brand. This is when you run paid ads on platforms like Facebook, Instagram, YouTube etc. As more and more brands big and small utilize platforms like Facebook ads (especially brands and businesses from Pakistan), you will see that it becomes harder to get a positive return on your paid ads budget. It becomes essential to master this core element of digital marketing.
- How to build your own platform and apply proven methods for Search Engine Optimization and Search Marketing so that your platform and the content it contains gets discovered by your ideal audience. Search Marketing is wrongly sold as “build content for search engines”. A long-term, powerful and profitable brand builds content for its audience, and then optimizes that content to ensure that is is discovered by search engines. All search engines including Google hire teams of professionals to make sure their search results are relevant to people, and if you also make content that is “people first”, you win in the long term.
Articles on Content Marketing
Is there a REAL difference between Online Business & “Normal” Business?
Internet / Online business and "normal", offline business, both have one thing in common and that both are businesses!! And they have one thing that does make them different. There are in fact two very unique features that only the Internet allows. We see those...
The difference between trust and respect
I need to get my vehicle fixed. The mechanic I know, he is skilled enough to fix my problem, but I don't trust him to deliver on those skills. So I will take business somewhere else. He is a nice guy and all, but I have work to do... There is respect for the mechanic,...
Why would someone buy from me?
If there is any online business to start, it is online teaching. This business is based on just one of the six most lucrative online business models. You can learn more about the best online business ideas by clicking the link. Online teaching can take many forms: You...
SJCAM SJ6 Legend Action Cam
Why SJCAM? Yes I know, SJCAM is a weird name for an action camera. Two of the previous models of SJCAM, the SJCAM 4000 and SJCAM 5000, they were with us on our motorcycle trip across Hunza... and they have given me some really great footage to play with. So I was not...
How to find meaningful work
Last year I had an interesting experience. I gave lectures and was invited to speak at different universities. I was talking to students on my main topic of interest: how to do work around things you love to do. I called it get paid to do what you would have paid to...
The ProHobbyist Call
[notification type="alert-info" close="false" ]This free call is a limited time offer. Please book the appointment only if you are certain you can make it on time. Thank you. [/notification] I want to help you figure out the next step in your online business. Answer...
Helping You Get Unstuck in Business
I was there to help the entrepreneur figure out a problem in his online business. The founder was stuck in tweaking the code for the classified site. The problem he listed was: How to get the website to sync with the phone app (they evidently had an Android app for...
In Search of Checklistables*
What is your big goal? Is it scary? Do you think you can do it? My big goal is to help 10,000 people start online businesses based around what they love. That's a big goal. I'd need to be a different person to pull that off. I'd need to be far more disciplined, I'd...
When Your Job Becomes Your Life
This is a declaration. A young kid, hardly 17 year old. He wanted to get into college. Journalism school. I asked him why. "Why not build your current network and start your own blog?" I asked this because he was already writing for two blogs, and had two solid...
If there is a way, I must find it
That is a good mindset to have: if there is a way, you must find it. And coupled with the belief that "where there's a will, there's a way", you set yourself for the perfect trap: you can't escape being the best! If you are not getting what you want, there is an issue...