Content Marketing
What is content marketing? How can you use to build a powerful and profitable brand?
Content Marketing is one of the core elements of Digital Marketing and is an essential tool for any brand. I hope you find the following articles, videos and workshops useful.
Where is Content Marketing in Your Journey?
When you set out to build a powerful and profitable brand, you need to pay attention to the digital marketing landscape. And within that, you need proven strategies and step-by-step instruction on how to implement those strategies.
Content Marketing and the Profitable Client Journey are two broad, strategy-level concepts that one must fully grasp. And then, these two important concepts inform us on our journey:
- How to build a Social Media Marketing plan that is based on sharing valuable content on social media, that ACTUALLY help you increase your profits. We need to see the link between valuable content shared on social media, and how it increases your bottom line!
- How to build an Email Marketing plan to build a relationship with your Community. Beware of trying to run a “social media only” brand! Email still gives an incredibly high Return On Investment (ROI) compared to ALL social media platforms (check out the Email Marketing Masterclass to start implementing this profitable system in your efforts)
- How to run profitable Digital Advertising campaigns on the best social media platforms for your specific business and brand. This is when you run paid ads on platforms like Facebook, Instagram, YouTube etc. As more and more brands big and small utilize platforms like Facebook ads (especially brands and businesses from Pakistan), you will see that it becomes harder to get a positive return on your paid ads budget. It becomes essential to master this core element of digital marketing.
- How to build your own platform and apply proven methods for Search Engine Optimization and Search Marketing so that your platform and the content it contains gets discovered by your ideal audience. Search Marketing is wrongly sold as “build content for search engines”. A long-term, powerful and profitable brand builds content for its audience, and then optimizes that content to ensure that is is discovered by search engines. All search engines including Google hire teams of professionals to make sure their search results are relevant to people, and if you also make content that is “people first”, you win in the long term.
Articles on Content Marketing
I Sold a Farm
Let’s start from the start. By God’s Grace, I started the farm as part of an extension for a bigger operation, and I wrote an article on the blog, sharing all the details about the dairy farm, reasons for starting it and the common pitfalls I encountered. A lot of...
Disruptive Wonder
Kelli Anderson is an artist. She gave this TEDx talk and right at the beginning, she tells the audience what is the purpose of her work:People arrive at experiences with expectations. And when we make things we are actively choosing what to do with those expectations....
The Samurai Editor
Josh Seiden says about editing one’s writing, and I quote verbatim (is there any other way?): when you are editing, you are a deadly samurai warrior. You slash writing to bits until only the good and pure and worthy words are left. But when you are writing, you...
Steve Job’s Best Advice
Steve Jobs captures the essence of how to bring about massive change in your life. http://var/web/site/public_html.youtube.com/watch?v=UvEiSa6_EPA In the above clip, Steve says: When you grow up you tend to get told the world is the way it is and you’re...
Don’t Try This At Home Nor Office
Flooding in Pakistan 2014 – How You Can Help
It is a very strange feeling, knowing that there is a group of people out there, waiting for you to take action. If you do not take action, they may sleep hungry tonight. If you do not take action, their 3 year old daughter may not get the medical treatment that can...
“Undecided” should not be an option
In hindsight, a lot of decision are easy to make. All sorts of decisions. “Of course I would have chosen the religion I have now.” “Of course slavery was bad!” “Of course imperialism was unjust!” “Of course Madiba was wise!” # “Of course Iqbal was not a heretic!” #...
The Habits of Highly Boring and Mediocre People
The path to a risk-free, boring, mediocre life in these easy steps: Always have something to complain about. Look for faults in others. In fact, consider “fault finding” a part of your job! Accept whatever you are told without asking for “verifiable” sources. Tell...
7 Non-Sleazy Ways to Sell Your Product or Service
Some back story: Selling to Friends I just came back from yet another “cup of coffee” with a friend — which is what it sounds like but can also qualify as a sales call. I am working on a new project: a product that helps people become independent publishers. The idea...
And you thought the struggle was over?
In 1947, sixty seven years ago today on the 14th of August, negotiations finally worked in favor of those who wanted independence. Today is the Independence Day of Pakistan. But independence comes at a price. Freedom always brings with it the responsibilities. To...