Content Marketing
What is content marketing? How can you use to build a powerful and profitable brand?
Content Marketing is one of the core elements of Digital Marketing and is an essential tool for any brand. I hope you find the following articles, videos and workshops useful.
Where is Content Marketing in Your Journey?
When you set out to build a powerful and profitable brand, you need to pay attention to the digital marketing landscape. And within that, you need proven strategies and step-by-step instruction on how to implement those strategies.
Content Marketing and the Profitable Client Journey are two broad, strategy-level concepts that one must fully grasp. And then, these two important concepts inform us on our journey:
- How to build a Social Media Marketing plan that is based on sharing valuable content on social media, that ACTUALLY help you increase your profits. We need to see the link between valuable content shared on social media, and how it increases your bottom line!
- How to build an Email Marketing plan to build a relationship with your Community. Beware of trying to run a “social media only” brand! Email still gives an incredibly high Return On Investment (ROI) compared to ALL social media platforms (check out the Email Marketing Masterclass to start implementing this profitable system in your efforts)
- How to run profitable Digital Advertising campaigns on the best social media platforms for your specific business and brand. This is when you run paid ads on platforms like Facebook, Instagram, YouTube etc. As more and more brands big and small utilize platforms like Facebook ads (especially brands and businesses from Pakistan), you will see that it becomes harder to get a positive return on your paid ads budget. It becomes essential to master this core element of digital marketing.
- How to build your own platform and apply proven methods for Search Engine Optimization and Search Marketing so that your platform and the content it contains gets discovered by your ideal audience. Search Marketing is wrongly sold as “build content for search engines”. A long-term, powerful and profitable brand builds content for its audience, and then optimizes that content to ensure that is is discovered by search engines. All search engines including Google hire teams of professionals to make sure their search results are relevant to people, and if you also make content that is “people first”, you win in the long term.
Articles on Content Marketing
Life Planning: The Simple Technique That Works (it’s not annual planning)
Imagine that you have your whole year planned. You look at your calendar and you know exactly what needs to be done on that day.And as you do that thing, you know in your heart that this little action will bring you closer to your yearly goals.And once you achieve...
Do You Talk to Yourself
You should talk to yourself. Really. I know you already do that. But you must talk to yourself intentionally. The answers are all there. You just need to ask the right questions. +++ Time: Years ago. Location: Somewhere irrelevant. +++ “Fix me,” I say....
That Fateful Cup of Tea
The following is taken from the Milk Distribution Case Study, a detailed breakdown of how one can start their own small milk brand. Read more about that here.+++200 kilometers away from home, my Mehran parked under the shade, I watch as the tractor pulled away. The...
Bike trip from Lahore to Kashmir
Current location: Back, safe and sound, Alhumdulillah. These are raw pictures uploaded as I travel, capture and upload. You can subscribe to the blog to stay updated.
Women who work
Got a call yesterday. A gentleman from Sahiwal. Introduced himself. Then he told me about her niece. “Her dream has been to start a dairy farm!” he chuckled. “But Khan sahib, she reads your blog and has a question, can you please talk to her?”...
Die Empty
I have always been fascinated with the variance of life. There is so much on offer. God tells me that all the “Accessories” of this world are for me. I want to embrace that, I have always felt the need to live life to the fullest. It’s the only one I’ve got. Don’t you...
The First LifeETC Local Meetup. In Lahore
These are all people who are doing something and now want to do something more! Add more adventures, more awesome into their lives. 🙂 The scale of what you are doing doesn’t matter: one runs a site with 25,000+ paying members, one has the largest selling design...
What happened in Peshawar (did not stay in Peshawar)
A bus ride from Lahore to Peshawar, non stop, takes you 6 hours. Riding the mighty and monotonous Motorway from Lahore to Islamabad, then to Peshawar, I slept most of the time. Well, tried to. Two guys at the back were talking loudly, in Pashto. I don’t understand the...
Let us meet.
Are you a lettuce or an apple? A lettuce will take three months to grow and you can use it in a salad. That is why it’s commonly called salad leaf. Now once the lettuce has been used, you need to replant a new one. Salad leaves are healthy and quick to grow. An...
Adventures ahead (what do you think of the last idea?)
Things are getting tough. I like that. Here is a list of adventures planned for the next few days! Praise the Lord! Subscriber Toolbox for LifeETC blog I am working on two things right now, to include in the Subscriber Only Toolbox: The Blog As A Business...