Content Marketing
What is content marketing? How can you use to build a powerful and profitable brand?
Content Marketing is one of the core elements of Digital Marketing and is an essential tool for any brand. I hope you find the following articles, videos and workshops useful.
Where is Content Marketing in Your Journey?
When you set out to build a powerful and profitable brand, you need to pay attention to the digital marketing landscape. And within that, you need proven strategies and step-by-step instruction on how to implement those strategies.
Content Marketing and the Profitable Client Journey are two broad, strategy-level concepts that one must fully grasp. And then, these two important concepts inform us on our journey:
- How to build a Social Media Marketing plan that is based on sharing valuable content on social media, that ACTUALLY help you increase your profits. We need to see the link between valuable content shared on social media, and how it increases your bottom line!
- How to build an Email Marketing plan to build a relationship with your Community. Beware of trying to run a “social media only” brand! Email still gives an incredibly high Return On Investment (ROI) compared to ALL social media platforms (check out the Email Marketing Masterclass to start implementing this profitable system in your efforts)
- How to run profitable Digital Advertising campaigns on the best social media platforms for your specific business and brand. This is when you run paid ads on platforms like Facebook, Instagram, YouTube etc. As more and more brands big and small utilize platforms like Facebook ads (especially brands and businesses from Pakistan), you will see that it becomes harder to get a positive return on your paid ads budget. It becomes essential to master this core element of digital marketing.
- How to build your own platform and apply proven methods for Search Engine Optimization and Search Marketing so that your platform and the content it contains gets discovered by your ideal audience. Search Marketing is wrongly sold as “build content for search engines”. A long-term, powerful and profitable brand builds content for its audience, and then optimizes that content to ensure that is is discovered by search engines. All search engines including Google hire teams of professionals to make sure their search results are relevant to people, and if you also make content that is “people first”, you win in the long term.
Articles on Content Marketing
اب میں اردو پڑھنے والوں کو کیا نصرت فتح علی خاں کا تعرف کراوں۔۔۔ بس یہ سنو اور خش رھو! Suun Charkhe dee by Nusrat Fateh Ali Khan on Grooveshark
Welcome BTH Readers
The Well-Connected Hard Worker
Tell me if you know someone like this: doesn't work that much, just enough. But the “higher ups” are friends with him, they like him. He gets the promotion. Or you know a hard-worker, who does great work, but he doesn't know the “right people”, so no one seems to...
Why Attend Conferences
I am writing this perched over a makeshift work place: a table in front of a bed. I am in Islamabad right now, for the Social Media Summit 2014 that took place at the Serena Hotel. The event lasted two days. I couldn’t make it for the first day: I was happily busy...
Journey of a Thousand Miles begins with THIS
Journey of a thousand miles… Someone somewhere is baking a cake for the first time. The cake comes out OK: it’s eatable. But it tastes funny. On a scale of 1 to 10, ten being the best and one being the worst, the cake is hovering between minus 3 and minus 2. A few...
Job, Career or a Calling
There are three ways to look at our work. Either we think it's a job, it's a career, or we think it is our calling. And at least one of these categories is very, very bad for us (no prizes for guessing which one though). +++ There was a study done by Dr Amy...
The Job and The Struggle
Recently we talked about identifying our job. We also saw how we can ritualize the work: show up everyday for our job. My job is to write. To design. To solve problems. Not necessarily in that order. I do it every day. I must. That's my decision. I have also outlined...
شوق کی بات
اردو میں لکھنا شاید شوق ہو یا کویی شرمسار سا زوق ہو ان باتعں سے کوؑی فرق نہیں پڑتا، کیونکہ اب اردو میں لکھنا ضروری یے۔
The Milk Distribution Case Study is now Live!
After weeks upon weeks of writing, the case study is now ready! Alhumdulillah. Click here to read the sales page (and if you can find this useful, I hope you will buy this). I started my own milk brand here in Lahore back in the early 2000's, when the "dairy farming...
Just A Question
My Mother always told me that if I can study for 1.5 hours every day, then I would be a top ace in school. I wouldn't have to work extra hard near the exams. I wish I had listened to her then. Imagine doing something, everyday, for 90 minutes max. Where will you be...