Content Marketing
What is content marketing? How can you use to build a powerful and profitable brand?
Content Marketing is one of the core elements of Digital Marketing and is an essential tool for any brand. I hope you find the following articles, videos and workshops useful.
Where is Content Marketing in Your Journey?
When you set out to build a powerful and profitable brand, you need to pay attention to the digital marketing landscape. And within that, you need proven strategies and step-by-step instruction on how to implement those strategies.
Content Marketing and the Profitable Client Journey are two broad, strategy-level concepts that one must fully grasp. And then, these two important concepts inform us on our journey:
- How to build a Social Media Marketing plan that is based on sharing valuable content on social media, that ACTUALLY help you increase your profits. We need to see the link between valuable content shared on social media, and how it increases your bottom line!
- How to build an Email Marketing plan to build a relationship with your Community. Beware of trying to run a “social media only” brand! Email still gives an incredibly high Return On Investment (ROI) compared to ALL social media platforms (check out the Email Marketing Masterclass to start implementing this profitable system in your efforts)
- How to run profitable Digital Advertising campaigns on the best social media platforms for your specific business and brand. This is when you run paid ads on platforms like Facebook, Instagram, YouTube etc. As more and more brands big and small utilize platforms like Facebook ads (especially brands and businesses from Pakistan), you will see that it becomes harder to get a positive return on your paid ads budget. It becomes essential to master this core element of digital marketing.
- How to build your own platform and apply proven methods for Search Engine Optimization and Search Marketing so that your platform and the content it contains gets discovered by your ideal audience. Search Marketing is wrongly sold as “build content for search engines”. A long-term, powerful and profitable brand builds content for its audience, and then optimizes that content to ensure that is is discovered by search engines. All search engines including Google hire teams of professionals to make sure their search results are relevant to people, and if you also make content that is “people first”, you win in the long term.
Articles on Content Marketing
Simple, Not Easy
I recently had a discussion with Yasir Nisar over a cup of warm tea and hot samosas. Yes, tea and samosa. Yasir is a professional photographer here in Pakistan. His pictures can sell upwards of 50,000 rupees each. Each. His calendar for the next few months, by his own...
A Word of Advice on Words of Advice
A lot of people share and keep sharing Steve Job's Commencement Speech at Stanford. The official video released by Stanford 6 years ago, has so far garnered 18 millions views. It's a great speech. If you haven't watched it, you must. A lot of people share that video...
The New Language of Starting A Business
He was leaving the next day and I hadn't visited him yet. The night before his flight back to San Franscisco, I joined him at his aunt's house for dinner. My family and his family were there. Sitting around the dinner table. His mother wanted him married, he joked...
Listen to the audio first (it's in Urdu): I recorded this while in a car - gotta love the SoundCloud app! 🙂 Some observations and perspectives: Quran is pure guidance. It's primary guidance comes in matters of "deen" ("deen" is inadequately translated as religion......
The Collector of Good
I had just arrived in Islamabad via Daewoo, and the old friend who came to pick me up was having car trouble. The car's headlights were just not functioning, and it was getting dark. We assumed the problem to be the simplest: a fuse had shorted and a simple...
Acknowledgments and Your Invisible Team
I am re-re-re-reading The Lean Startup as I am preparing a workshop on business growth. I noticed the Acknowledgments section which I had of course seen before, but haven't read read it. Then I took out my pen and listed the people Eric Ries acknowledges. About 5...
How to Never Have Problems Ever Again
Two types of people: those who say there is no opportunity out there, and those who say there are so many opportunities that it's hard to pick. Seeing opportunities is a skill. And an easy one. The pursuit of an opportunity, being persistent and showing up every day -...
The Pull of Work
I have been paying attention to my hobbies lately. This has seen me work like never before. For the very first time in my life, I have worked at one thing for this long. It is paying dividends in terms of happiness (for happiness is found only in progress), and I am...
Are you Paying Attention To Your Hobbies?
We are trained to pay a lot of attention to our “work”. Work is sacred. But here's an interesting experiment: look up the big events of the past and see if they were brought about by people working jobs, or by people who were doing what they were passionate about?...
Marketsman
Marketsman noun a person who is skilled in launching a product/service in a market. --- Riffing on how Merriam-Webster defines a Marksman as "a person (especially a man) who is skilled in shooting a gun at a target" Came up with this word while writing about people...