Content Marketing
What is content marketing? How can you use to build a powerful and profitable brand?
Content Marketing is one of the core elements of Digital Marketing and is an essential tool for any brand. I hope you find the following articles, videos and workshops useful.
Where is Content Marketing in Your Journey?
When you set out to build a powerful and profitable brand, you need to pay attention to the digital marketing landscape. And within that, you need proven strategies and step-by-step instruction on how to implement those strategies.
Content Marketing and the Profitable Client Journey are two broad, strategy-level concepts that one must fully grasp. And then, these two important concepts inform us on our journey:
- How to build a Social Media Marketing plan that is based on sharing valuable content on social media, that ACTUALLY help you increase your profits. We need to see the link between valuable content shared on social media, and how it increases your bottom line!
- How to build an Email Marketing plan to build a relationship with your Community. Beware of trying to run a “social media only” brand! Email still gives an incredibly high Return On Investment (ROI) compared to ALL social media platforms (check out the Email Marketing Masterclass to start implementing this profitable system in your efforts)
- How to run profitable Digital Advertising campaigns on the best social media platforms for your specific business and brand. This is when you run paid ads on platforms like Facebook, Instagram, YouTube etc. As more and more brands big and small utilize platforms like Facebook ads (especially brands and businesses from Pakistan), you will see that it becomes harder to get a positive return on your paid ads budget. It becomes essential to master this core element of digital marketing.
- How to build your own platform and apply proven methods for Search Engine Optimization and Search Marketing so that your platform and the content it contains gets discovered by your ideal audience. Search Marketing is wrongly sold as “build content for search engines”. A long-term, powerful and profitable brand builds content for its audience, and then optimizes that content to ensure that is is discovered by search engines. All search engines including Google hire teams of professionals to make sure their search results are relevant to people, and if you also make content that is “people first”, you win in the long term.
Articles on Content Marketing
Acknowledgments and Your Invisible Team
I am re-re-re-reading The Lean Startup as I am preparing a workshop on business growth. I noticed the Acknowledgments section which I had of course seen before, but haven’t read read it. Then I took out my pen and listed the people Eric Ries acknowledges. About...
How to Never Have Problems Ever Again
Two types of people: those who say there is no opportunity out there, and those who say there are so many opportunities that it’s hard to pick. Seeing opportunities is a skill. And an easy one. The pursuit of an opportunity, being persistent and showing up every...
The Pull of Work
I have been paying attention to my hobbies lately. This has seen me work like never before. For the very first time in my life, I have worked at one thing for this long. It is paying dividends in terms of happiness (for happiness is found only in progress), and I am...
Are you Paying Attention To Your Hobbies?
We are trained to pay a lot of attention to our “work”. Work is sacred. But here’s an interesting experiment: look up the big events of the past and see if they were brought about by people working jobs, or by people who were doing what they were passionate...
Marketsman
Marketsman noun a person who is skilled in launching a product/service in a market. — Riffing on how Merriam-Webster defines a Marksman as “a person (especially a man) who is skilled in shooting a gun at a target” Came up with this word while writing...
Finding Giants
For my 3 year old daughter I’m a giant. At the zoo, when I lift her up and place her on my shoulders, her world literally changes. She sees what no 3 year old can possibly see on her own. And if there are a lot of people heckling the lion, she sees the lion and...
[URDU] Commenting on Orya Maqbool Jan’s...
Are You a Bad Entrepreneur?
I got an email from a reader who wanted to start a project that he was really passionate about. But he did not have the money to start. He asked me if he can get a loan. In fact he asked me if I knew from where he can get a loan; he was clear that a business loan will...
3 Things to Do Before You Start Your Hobby Business
How do you take your hobby and turn it into a business? We have small cake business here in Lahore. I started this with my partner* last year in September. That business is a classic case-study on how to start a business based on the hobby of cooking. Looking closer,...
The African Adventure / The Leverage Experiment
I can complain right now about how things are not going well. For my country Pakistan. The load shedding (power cuts) alone is enough to send chills down one’s spine – metaphorical chills as otherwise it’s hot and humid. The economy is down the...