Content Marketing
What is content marketing? How can you use to build a powerful and profitable brand?
Content Marketing is one of the core elements of Digital Marketing and is an essential tool for any brand. I hope you find the following articles, videos and workshops useful.
Where is Content Marketing in Your Journey?
When you set out to build a powerful and profitable brand, you need to pay attention to the digital marketing landscape. And within that, you need proven strategies and step-by-step instruction on how to implement those strategies.
Content Marketing and the Profitable Client Journey are two broad, strategy-level concepts that one must fully grasp. And then, these two important concepts inform us on our journey:
- How to build a Social Media Marketing plan that is based on sharing valuable content on social media, that ACTUALLY help you increase your profits. We need to see the link between valuable content shared on social media, and how it increases your bottom line!
- How to build an Email Marketing plan to build a relationship with your Community. Beware of trying to run a “social media only” brand! Email still gives an incredibly high Return On Investment (ROI) compared to ALL social media platforms (check out the Email Marketing Masterclass to start implementing this profitable system in your efforts)
- How to run profitable Digital Advertising campaigns on the best social media platforms for your specific business and brand. This is when you run paid ads on platforms like Facebook, Instagram, YouTube etc. As more and more brands big and small utilize platforms like Facebook ads (especially brands and businesses from Pakistan), you will see that it becomes harder to get a positive return on your paid ads budget. It becomes essential to master this core element of digital marketing.
- How to build your own platform and apply proven methods for Search Engine Optimization and Search Marketing so that your platform and the content it contains gets discovered by your ideal audience. Search Marketing is wrongly sold as “build content for search engines”. A long-term, powerful and profitable brand builds content for its audience, and then optimizes that content to ensure that is is discovered by search engines. All search engines including Google hire teams of professionals to make sure their search results are relevant to people, and if you also make content that is “people first”, you win in the long term.
Articles on Content Marketing
Are you afraid?
I can't do that: I am too lazy. I can't do that: I am not capable. I can't do that: I don't have the resources. I can't do that: I don't have the time. I can't do that: I am not good enough. It boils down to fear: fear of not being good enough. That's the story you...
Do you want to earn money from your hobbies?
If you are interested in learning about the best ways to earn money online in Pakistan, then maybe attending the latest version of this workshop is for you. More details at the bottom of this page. Thank you. I have put together limited-seats workshop on how to take...
The Mighty Protocol of Superior Beings
Let me introduce you to two very intriguing characters. The Philosopher and The Practitioner. The Philosopher will: explain the problem, weight the possibilities, analyze the probabilities, intellectualize the motives, present possible paths, give enough solid reasons...
I was on PTV Morning Show (OR The Time I Put On Make Up)
I was invited on a morning show on PTV. Here's what happened: (Can't see the above video? Then click here) Yes, I know I look weird in short hair. And yes, I actually had to put on make up (BLOODY MAKE UP!!). As you can see in the picture below, I am ecstatic: The...
Reader Question: How to Get More Out of Life
I got the following email from a reader of this blog: Assalam-o-Alaikum Momekh, I am female and I am from Pakistan and working as SSE (senior software engineer) in one of the software houses of Pakistan. I am working since 7 years. These days I am really struggling to...
Warning: Please Do Not Follow This Advice
Sitting in the doctor's office with my elder brother, the X-rays of my knees placed on the table, the doctor was fixing two cups of tea. I was already sucking on the straw, my Pepsi halfway finished. The doctor was my brother's friend. Me and my brother were here...
Done
My first triathlon. Done. I am now, officially, a triathlete. But this is not just another item off my to-do list. They were announcing every finisher's name and their country as they finished. But the announcer missed my name - possibly because I entered with four...
Finding The Good
The flight was delayed and the airport was overcharging as usual. Bought a book, a cheap print of Coelho's The Valkyries. The salesman at the well-stocked bookstore told me, "we are 20% more expensive than the market". He seemed pretty OK with that. Airports charge...
What You and I Can Do
In Kung Fu Panda 1, the yet-to-be-mighty Poe is thrust into the training dojo of Master Shifu. Shifu, ever the master, asks Poe about his Kung Fu level. Poe, being a big fan but with no skills, suggests that he be put on a training level of zero. "But we don't have a...
My 5 Embarrassing Blunders in Business (Avoidable Mistakes)
I have made each and every one of these mistakes and have paid the price. I write them here so someone who is starting off on the self-employed road can be ready! But even if you are a seasoned entrepreneur, see how many of these mistakes you don't make!?...