Content Marketing

Content Marketing

What is content marketing? How can you use to build a powerful and profitable brand?

Content Marketing is one of the core elements of Digital Marketing and is an essential tool for any brand. I hope you find the following articles, videos and workshops useful.

Where is Content Marketing in Your Journey?

When you set out to build a powerful and profitable brand, you need to pay attention to the digital marketing landscape. And within that, you need proven strategies and step-by-step instruction on how to implement those strategies.

Content Marketing and the Profitable Client Journey are two broad, strategy-level concepts that one must fully grasp. And then, these two important concepts inform us on our journey:

  1. How to build a Social Media Marketing plan that is based on sharing valuable content on social media, that ACTUALLY help you increase your profits. We need to see the link between valuable content shared on social media, and how it increases your bottom line!
  2. How to build an Email Marketing plan to build a relationship with your Community. Beware of trying to run a “social media only” brand! Email still gives an incredibly high Return On Investment (ROI) compared to ALL social media platforms (check out the Email Marketing Masterclass to start implementing this profitable system in your efforts)  
  3. How to run profitable Digital Advertising campaigns on the best social media platforms for your specific business and brand. This is when you run paid ads on platforms like Facebook, Instagram, YouTube etc. As more and more brands big and small utilize platforms like Facebook ads (especially brands and businesses from Pakistan), you will see that it becomes harder to get a positive return on your paid ads budget. It becomes essential to master this core element of digital marketing. 
  4. How to build your own platform and apply proven methods for Search Engine Optimization and Search Marketing so that your platform and the content it contains gets discovered by your ideal audience. Search Marketing is wrongly sold as “build content for search engines”. A long-term, powerful and profitable brand builds content for its audience, and then optimizes that content to ensure that is is discovered by search engines. All search engines including Google hire teams of professionals to make sure their search results are relevant to people, and if you also make content that is “people first”, you win in the long term. 

 

Articles on Content Marketing

2 of My Favorite Side Businesses to Start in Pakistan

2 of My Favorite Side Businesses to Start in Pakistan

There are at least 6 profitable ways you can start an online business, especially in Pakistan. Unfortunately, 99% of the people I meet, don’t know this. I am blessed to live a project based lifestyle for a majority of my working career. Out of the 6 business models, I...

The procrastination cure you don’t want to hear

The procrastination cure you don’t want to hear

In the article you will find the cure for laziness. That’s a tall claim. But unlike tactics that you hear all over the internet, this one solution – broken down into three actionable steps – will work immediately. Growing up, I was not in the habit...

What are 3 ways to fight inflation (in Pakistan)

What are 3 ways to fight inflation (in Pakistan)

I recently realized this: twenty years ago, around 2003, gold was approximately 6,000 rupees per tola. Now, in 2023, it is close to 200,000 rupees. In 2003, I was earning 30,000 rupees per month with my side hustle while I was in college. I was earning 5 tolas every...

The Beginner Guide to RAPID Self Improvement

The Beginner Guide to RAPID Self Improvement

You want to improve, yes? These three steps will help you improve faster than you ever did before. Why? Because you are already doing the first step. You are reading this because you want to improve, right?  This means you know there are things in your life that...

AI Tools You Can Start Using Right Now

AI Tools You Can Start Using Right Now

AI is not going to take your job. Someone using AI to be better, that person is going to take your job. So here are some tools that you can start using right away. These tools will help you with your workflow. If you have any questions about these, don’t forget to ask...

Letter to Teachers and Coaches

Letter to Teachers and Coaches

Dear Teachers and Coaches, Are you tired of feeling undervalued and underpaid in the education system? Are you ready to take control of your income and make a real difference in the lives of your students? If so, I have something that may be of interest to you. I am...

Why am I Going to the 1 Billion Summit in Dubai?

Why am I Going to the 1 Billion Summit in Dubai?

I will be leaving for Dubai inshAllah on the 29th, to attend the 1Billion Summit being held at the Atlantis, a snazzy 5-star hotel. Content creators and influencers from around the world are being brought together in this conference with their cumulative audience...

5 Traits of an Amateur (DONT DO THESE!)

5 Traits of an Amateur (DONT DO THESE!)

اناڑی بننا ہے تو یہ پانچ چیزیں ضرور کریں۔اور اگر ماہر بننا ہے، اگر اپنا مقام پہچاننا ہے، تو یہ پانچ چیزیں بالکل نہ کریں۔ If you are interested in becoming a professional and then becomming a HIGH PERFORMER in WHATEVER you do, don’t forget to subscribe to my...

How to use Discord in Pakistan

How to use Discord in Pakistan

Discord is a chat application. And you should be using it. At least be familiar with it, if you want to grow your self and your earnings. If you are on a mission to be the best version of yourself (and say “aameen” to Allama Iqbal’s prayer of...

Where to Invest Your Money

Where to Invest Your Money

So you have some money to invest, what is the best way to invest your money in Pakistan? I did some due diligence in trying to find the best ways to investing one’s hard earned money. I found ways how the super rich invest and manage their money. And I plan to...