Content Marketing
What is content marketing? How can you use to build a powerful and profitable brand?
Content Marketing is one of the core elements of Digital Marketing and is an essential tool for any brand. I hope you find the following articles, videos and workshops useful.
Where is Content Marketing in Your Journey?
When you set out to build a powerful and profitable brand, you need to pay attention to the digital marketing landscape. And within that, you need proven strategies and step-by-step instruction on how to implement those strategies.
Content Marketing and the Profitable Client Journey are two broad, strategy-level concepts that one must fully grasp. And then, these two important concepts inform us on our journey:
- How to build a Social Media Marketing plan that is based on sharing valuable content on social media, that ACTUALLY help you increase your profits. We need to see the link between valuable content shared on social media, and how it increases your bottom line!
- How to build an Email Marketing plan to build a relationship with your Community. Beware of trying to run a “social media only” brand! Email still gives an incredibly high Return On Investment (ROI) compared to ALL social media platforms (check out the Email Marketing Masterclass to start implementing this profitable system in your efforts)
- How to run profitable Digital Advertising campaigns on the best social media platforms for your specific business and brand. This is when you run paid ads on platforms like Facebook, Instagram, YouTube etc. As more and more brands big and small utilize platforms like Facebook ads (especially brands and businesses from Pakistan), you will see that it becomes harder to get a positive return on your paid ads budget. It becomes essential to master this core element of digital marketing.
- How to build your own platform and apply proven methods for Search Engine Optimization and Search Marketing so that your platform and the content it contains gets discovered by your ideal audience. Search Marketing is wrongly sold as “build content for search engines”. A long-term, powerful and profitable brand builds content for its audience, and then optimizes that content to ensure that is is discovered by search engines. All search engines including Google hire teams of professionals to make sure their search results are relevant to people, and if you also make content that is “people first”, you win in the long term.
Articles on Content Marketing
Schedule – what is it and how to make one
What is a schedule? Why you must have one? A schedule is any task with a time frame. You want to write an email for your clients. That’s a task. You will do that on 8PM this coming Tuesday. Now that’s part of a schedule. A Schedule is not a CalendarIf you...
What do you think?
I am excited about how this looks, that’s the first thing.I also understand “looks can be deceiving”. So I am sharing with you here, what do you think about this? You like the look of it? This is one of the ways I am recording new lessons for the MPM...
The 6 Business Systems You Need
When I sold my first website in 1999, I wish I knew this then.When I was running a 140+ acre farm remotely, I wish I knew this then.I ran a milk distribution company here in Lahore for 5+ years before shutting it down without any fanfare.I wish I knew about these...
The Checklist for Removing Distractions
When you think of focus, you are thinking about the thing you want to focus on. That’s just one part of focus.The other part of focus is the list of things you will not pay attention to.These are 2 fundamentals of focus.You must have a very clear sense of what you...
“The 20 year old investor”
“Fifty thousand, don’t say less than fifty thousand.”That was the thought going through my head as I entered the building.I was on time. The lobby was large, smelled nice with a big LCD on one side and sofas on the other.The lady at the reception took one look at me...
2 of My Favorite Side Businesses to Start in Pakistan
There are at least 6 profitable ways you can start an online business, especially in Pakistan.Unfortunately, 99% of the people I meet, don’t know this.I am blessed to live a project based lifestyle for a majority of my working career. Out of the 6 business models, I...
The procrastination cure you don’t want to hear
In the article you will find the cure for laziness. That’s a tall claim. But unlike tactics that you hear all over the internet, this one solution – broken down into three actionable steps – will work immediately. Growing up, I was not in the habit...
What are 3 ways to fight inflation (in Pakistan)
I recently realized this: twenty years ago, around 2003, gold was approximately 6,000 rupees per tola. Now, in 2023, it is close to 200,000 rupees. In 2003, I was earning 30,000 rupees per month with my side hustle while I was in college. I was earning 5 tolas every...
The Beginner Guide to RAPID Self Improvement
You want to improve, yes? These three steps will help you improve faster than you ever did before. Why? Because you are already doing the first step.You are reading this because you want to improve, right? This means you know there are things in your life that...
AI Tools You Can Start Using Right Now
AI is not going to take your job. Someone using AI to be better, that person is going to take your job.So here are some tools that you can start using right away. These tools will help you with your workflow.If you have any questions about these, don’t forget to ask...