Content Marketing
What is content marketing? How can you use to build a powerful and profitable brand?
Content Marketing is one of the core elements of Digital Marketing and is an essential tool for any brand. I hope you find the following articles, videos and workshops useful.
Where is Content Marketing in Your Journey?
When you set out to build a powerful and profitable brand, you need to pay attention to the digital marketing landscape. And within that, you need proven strategies and step-by-step instruction on how to implement those strategies.
Content Marketing and the Profitable Client Journey are two broad, strategy-level concepts that one must fully grasp. And then, these two important concepts inform us on our journey:
- How to build a Social Media Marketing plan that is based on sharing valuable content on social media, that ACTUALLY help you increase your profits. We need to see the link between valuable content shared on social media, and how it increases your bottom line!
- How to build an Email Marketing plan to build a relationship with your Community. Beware of trying to run a “social media only” brand! Email still gives an incredibly high Return On Investment (ROI) compared to ALL social media platforms (check out the Email Marketing Masterclass to start implementing this profitable system in your efforts)
- How to run profitable Digital Advertising campaigns on the best social media platforms for your specific business and brand. This is when you run paid ads on platforms like Facebook, Instagram, YouTube etc. As more and more brands big and small utilize platforms like Facebook ads (especially brands and businesses from Pakistan), you will see that it becomes harder to get a positive return on your paid ads budget. It becomes essential to master this core element of digital marketing.
- How to build your own platform and apply proven methods for Search Engine Optimization and Search Marketing so that your platform and the content it contains gets discovered by your ideal audience. Search Marketing is wrongly sold as “build content for search engines”. A long-term, powerful and profitable brand builds content for its audience, and then optimizes that content to ensure that is is discovered by search engines. All search engines including Google hire teams of professionals to make sure their search results are relevant to people, and if you also make content that is “people first”, you win in the long term.
Articles on Content Marketing
This is The Most Powerful Story You’ll Ever Hear
From ancient traditions to worldwide religions, from cultural values to family traditions, stories are the primary mode of communication, of transference. You are what you are because of the stories that you end up believing. You got a pair of Nikes? Possibly because...
3 Steps to Finding the Right Teacher for Any Project
You will know the fastest way to learn any new project, because these 3 steps will help you find the right mentors for your projects.
Time Sensitive: Please Read
Why I am excited about the only72 sale
One Tip that Saves Me Thousands
How many of us know a person who got a gym membership, was all pumped up to lose weight and then a few days later, nothing! Or gets this shiny new gadget, promises to use it to justify the expensive purchase, and a few days later, doesn't even use it as much? Heck, I...
The Friday Refresh, March 2012
Ready to refresh? Here are some links I have curated for you over the previous few weeks. The following is a refresh list of things that the modern businessman, entrepreneur, starta or the awesome person that you are may find helpful. The Mad List by Julien Smith...
The Seduction of Talent
His walk is a swagger because he knows he's got it. He doesn't try hard because he doesn't need to. He can make your efforts look like child's play, that's how good he's at it. People say he's the best, people say he will be the best, people say he knows his craft....
Lets Meetup in Lahore
It is time to meet. This will be the first ever LifeETC meetup. The location will be in Lahore. On March 31st 2012. God willing. Are you coming? Click here to register. Time: 4:30 PM till 6:00 PM Date: 31st March, 2012 Location: La Dolce Vita (in Garrison Golf &...
How to Start Living the Life of Your Dreams
You dream of big things, I know. You want to stop doing whatever you are doing with your life right now, and start doing the thing that you always wanted to do. You seem like a person who has the potential to actually do the things others only dream of. Yet, there you...
The Things You Don’t Have
Me and my friend are working on a new project, here in Lahore. Sitting in the office on the eight floor, overlooking the Gymkhana golf course, we were in the middle of something so important that I can't even remember what it was. In walks this dude. His CV in...
Start A Blog That Matters REVIEW
You will find out if the course by Corbett Barr called Start a Blog that Matters is worth your time and money, because I will show you the course from the inside. In this review, I go through the course so you can see for yourself if it can help you or not. I have...