Content Marketing
What is content marketing? How can you use to build a powerful and profitable brand?
Content Marketing is one of the core elements of Digital Marketing and is an essential tool for any brand. I hope you find the following articles, videos and workshops useful.
Where is Content Marketing in Your Journey?
When you set out to build a powerful and profitable brand, you need to pay attention to the digital marketing landscape. And within that, you need proven strategies and step-by-step instruction on how to implement those strategies.
Content Marketing and the Profitable Client Journey are two broad, strategy-level concepts that one must fully grasp. And then, these two important concepts inform us on our journey:
- How to build a Social Media Marketing plan that is based on sharing valuable content on social media, that ACTUALLY help you increase your profits. We need to see the link between valuable content shared on social media, and how it increases your bottom line!
- How to build an Email Marketing plan to build a relationship with your Community. Beware of trying to run a “social media only” brand! Email still gives an incredibly high Return On Investment (ROI) compared to ALL social media platforms (check out the Email Marketing Masterclass to start implementing this profitable system in your efforts)
- How to run profitable Digital Advertising campaigns on the best social media platforms for your specific business and brand. This is when you run paid ads on platforms like Facebook, Instagram, YouTube etc. As more and more brands big and small utilize platforms like Facebook ads (especially brands and businesses from Pakistan), you will see that it becomes harder to get a positive return on your paid ads budget. It becomes essential to master this core element of digital marketing.
- How to build your own platform and apply proven methods for Search Engine Optimization and Search Marketing so that your platform and the content it contains gets discovered by your ideal audience. Search Marketing is wrongly sold as “build content for search engines”. A long-term, powerful and profitable brand builds content for its audience, and then optimizes that content to ensure that is is discovered by search engines. All search engines including Google hire teams of professionals to make sure their search results are relevant to people, and if you also make content that is “people first”, you win in the long term.
Articles on Content Marketing
Finding Giants
For my 3 year old daughter I'm a giant. At the zoo, when I lift her up and place her on my shoulders, her world literally changes. She sees what no 3 year old can possibly see on her own. And if there are a lot of people heckling the lion, she sees the lion and I...
[URDU] Commenting on Orya Maqbool Jan's article. https://soundcloud.com/momekh/orya-maqbool-jan-ka-article
Are You a Bad Entrepreneur?
I got an email from a reader who wanted to start a project that he was really passionate about. But he did not have the money to start. He asked me if he can get a loan. In fact he asked me if I knew from where he can get a loan; he was clear that a business loan will...
3 Things to Do Before You Start Your Hobby Business
How do you take your hobby and turn it into a business? We have small cake business here in Lahore. I started this with my partner* last year in September. That business is a classic case-study on how to start a business based on the hobby of cooking. Looking closer,...
The African Adventure / The Leverage Experiment
I can complain right now about how things are not going well. For my country Pakistan. The load shedding (power cuts) alone is enough to send chills down one's spine - metaphorical chills as otherwise it's hot and humid. The economy is down the drains. It's awful. An...
Some Thoughts (and one Rule) on Giving Advice
Why is it that others think they can tell you how to live your life? Or how to run your business? Or how to really break your fast during Ramzaan? Or how the way I'm combing my hair is not the best way to go about it!? It can - and does - get irritating, no? Taking...
How to Get Your Articles Published
This is a "how to" story. It's a story because I will tell you how I got my first ever article published in a national print magazine! I have been published in the largest circulating magazine (at the time) in Pakistan, and also in the largest blog/site (at the time)...
Is THIS the Biggest Risk You are Taking Right Now?
Was lucky enough to be invited at TEDxFairyMeadows as a speaker. I talked on "The Biggest Risk". I talked about how we think we are avoiding risks but that "risk avoidance" may be the biggest blunder we make. Maybe. See the video and let me know if you agree? You may...
How to Get Ideas
Ideas can change everything. A little neuron firing in your head and you are a different person, living a different life, climbing higher mountains and making better friends. But what do you do when you don't have any new ideas? Or the ideas that you have are not good...
How I (Almost) Wrote This
When in doubt, just write anything that comes to mind. I think that is one way to keep the pen moving. But is that an effective way to write? What about the quality? Don't you want quality over quantity? This debate of effectiveness vs efficiency is a valid one. But...