Content Marketing
What is content marketing? How can you use to build a powerful and profitable brand?
Content Marketing is one of the core elements of Digital Marketing and is an essential tool for any brand. I hope you find the following articles, videos and workshops useful.
Where is Content Marketing in Your Journey?
When you set out to build a powerful and profitable brand, you need to pay attention to the digital marketing landscape. And within that, you need proven strategies and step-by-step instruction on how to implement those strategies.
Content Marketing and the Profitable Client Journey are two broad, strategy-level concepts that one must fully grasp. And then, these two important concepts inform us on our journey:
- How to build a Social Media Marketing plan that is based on sharing valuable content on social media, that ACTUALLY help you increase your profits. We need to see the link between valuable content shared on social media, and how it increases your bottom line!
- How to build an Email Marketing plan to build a relationship with your Community. Beware of trying to run a “social media only” brand! Email still gives an incredibly high Return On Investment (ROI) compared to ALL social media platforms (check out the Email Marketing Masterclass to start implementing this profitable system in your efforts)
- How to run profitable Digital Advertising campaigns on the best social media platforms for your specific business and brand. This is when you run paid ads on platforms like Facebook, Instagram, YouTube etc. As more and more brands big and small utilize platforms like Facebook ads (especially brands and businesses from Pakistan), you will see that it becomes harder to get a positive return on your paid ads budget. It becomes essential to master this core element of digital marketing.
- How to build your own platform and apply proven methods for Search Engine Optimization and Search Marketing so that your platform and the content it contains gets discovered by your ideal audience. Search Marketing is wrongly sold as “build content for search engines”. A long-term, powerful and profitable brand builds content for its audience, and then optimizes that content to ensure that is is discovered by search engines. All search engines including Google hire teams of professionals to make sure their search results are relevant to people, and if you also make content that is “people first”, you win in the long term.
Articles on Content Marketing
How to Set Goals – The Dreambreaker Method
I have always been a dreamer. Still am. I just know how to hide it better now, but I still dream seemingly impossible, idealistic, utopian dreams. And it makes sense to generally stay quite about my dreams till they are broken down. I sometimes pretend to be the dream...
It is time to meet
We are organising the second annual LifeETC meetup. This is a short reminder to register early. The event is expected to take place in Feb, 2013. In Lahore. More details and signup is available at https://momekh.com/meetup/signup/ Last year the seats went out...
Destination Anywhere: Getting to 1408
I have seen enough people dreaming of travel - men and women - that I think that we should make a plan to finally do it. New year is just around the corner - let's make that the year where you get to travel to anywhere in the world. Sounds like a dream? Let's break it...
3 True Stories of Profitable Adventures
Waqas Ali is originally from Basirpur, a small town in the middle of Punjab, Pakistan. He came to Lahore, the heart of Pakistan, to do what most of us do: further his studies. Halfway through, he dropped out. "The stuff they were teaching me at college was so...
The Possibility of Adventure
There is this bridge connecting the two countries of Zimbabwe and Zambia. Right next to the awe-inspiring Victoria Falls, the bridge goes over this deep ravine and is a sight to behold. I jumped off that bridge in 1998 with nothing but a bungee chord tied to my feet....
Counting My Cups of Tea
I recently met a businessman from Kuwait. He is a LifeETC Community member and got in touch with me via email. We finally coordinated to meet here in Lahore. We had a good round of coffee and soup. We talked about business. We talked about community. We talked about...
Entrepreneurs and Adventurers
I am writing this sitting on a hill. Well, not a hill, a mountain. 8,400 feet above sea level in one of the most serene places in northern Pakistan. The internet here is dodgy but I have managed to upload a few pictures for those interested in seeing pictures of very...
Two Ways to be Passionate About Your Work
"Do what you love," "Do what you are truly passionate about." This type of advice gets thrown around a lot. But how on earth do you become passionate about something? Imagine a scenario where you love your work. When your work doesn't feel like work. When other people...
Finding Limits
"Know Your Limits. Then Ignore Them." Complacency should be treated as a sin. It has cost me years in lost time and hundreds of thousands in lost revenue. It doesn't matter, I say. But I say that because I am good at justifying things to myself. We all are. Your brain...
Why I Can’t Have What You Have
"Luck is when opportunity meets preparation." Let's travel through time. This is the 60s and computers are still these big, room-sized machines. A young teenager finds them fascinating. He and his friend try to borrow time on mainframes. He is from a well-off family...