Content Marketing
What is content marketing? How can you use to build a powerful and profitable brand?
Content Marketing is one of the core elements of Digital Marketing and is an essential tool for any brand. I hope you find the following articles, videos and workshops useful.
Where is Content Marketing in Your Journey?
When you set out to build a powerful and profitable brand, you need to pay attention to the digital marketing landscape. And within that, you need proven strategies and step-by-step instruction on how to implement those strategies.
Content Marketing and the Profitable Client Journey are two broad, strategy-level concepts that one must fully grasp. And then, these two important concepts inform us on our journey:
- How to build a Social Media Marketing plan that is based on sharing valuable content on social media, that ACTUALLY help you increase your profits. We need to see the link between valuable content shared on social media, and how it increases your bottom line!
- How to build an Email Marketing plan to build a relationship with your Community. Beware of trying to run a “social media only” brand! Email still gives an incredibly high Return On Investment (ROI) compared to ALL social media platforms (check out the Email Marketing Masterclass to start implementing this profitable system in your efforts)
- How to run profitable Digital Advertising campaigns on the best social media platforms for your specific business and brand. This is when you run paid ads on platforms like Facebook, Instagram, YouTube etc. As more and more brands big and small utilize platforms like Facebook ads (especially brands and businesses from Pakistan), you will see that it becomes harder to get a positive return on your paid ads budget. It becomes essential to master this core element of digital marketing.
- How to build your own platform and apply proven methods for Search Engine Optimization and Search Marketing so that your platform and the content it contains gets discovered by your ideal audience. Search Marketing is wrongly sold as “build content for search engines”. A long-term, powerful and profitable brand builds content for its audience, and then optimizes that content to ensure that is is discovered by search engines. All search engines including Google hire teams of professionals to make sure their search results are relevant to people, and if you also make content that is “people first”, you win in the long term.
Articles on Content Marketing
How to Start a Blog as a Business
You will know what it takes to start a blog as a business because I will show you the real side of blogging. I have been at it for about a year now and have found some key points that differentiate a successful blog from a not-so-successful one. Yes, you can make a...
Are you lazy? You are going to love this
Here's a prediction: You are feeling lazy right now. You are probably feeling guilty for reading this post instead of working on some other supposedly important thing. What if I can actually teach you to stop being lazy? How to stop procrastinating? We often blame our...
Start an Online Business – Foolproof Strategy
If you are looking for the resource page on how to start an online business in Pakistan, click here. A lot of people have emailed me to ask me "how to start a new, online business?" Some of them expect a straight forward answer, almost like a formula. Well, I have...
Are you making these 5 Critical Social Media mistakes?
Social Media is what the Internet has become. From housewives (and househusbands!) earning substantial monthly incomes to multinational corporations finding new markets, Social Media has really given everyone a level playing field. You can build your business, your...
How NOT to make New Year Resolutions
You will be able to achieve your goals in 2012 because I will tell you the simplest way of going about it. The idea itself is simple and that is exactly why it works. Most people who do make new year resolutions probably have "lose weight" or "quit smoking" or "get...
How to Create a Company that Can Run without you
That's the dream, right? A business that works for you and not the other way around. But how do you automate your business so that it allows you the time to do what you love? What's the point of being self-employed if all you do is get a job in your own business as a...
My Secret Weapon to Understanding Cash Flow
Cash flow forecasting for entrepreneurs. The simplest explanation for cash flow ever. And this TOOL actually inspires me to plan my cash, which is something I never thought was possible.
One Tool I can’t recommend enough
You will know how easy it is to back up all your important data, survive any hard disk crashes, any data loss because I am going to tell you the one tool that is not only easy to use, but is free! I have tons of files on my computer that pass off as important. From...
This Blog is in a competition and Your vote counts!
This blog right here is nominated in the Best Business Blog category at the Pakistan Blog Awards. But it will only win if you head over and caste your vote! It will hardly take a minute of your time! Head over to this website and rate it from 5 possible stars. The...
Being a better writer
Just a quick post to let you in on the secret. Copyblogger, for those of you who don't know, is a blog that helps bloggers become better at writing copy that sells. If you are not reading it, then you should be. Brian Clark, the founder of Copyblogger, wrote a post a...