Content Marketing
What is content marketing? How can you use to build a powerful and profitable brand?
Content Marketing is one of the core elements of Digital Marketing and is an essential tool for any brand. I hope you find the following articles, videos and workshops useful.
Where is Content Marketing in Your Journey?
When you set out to build a powerful and profitable brand, you need to pay attention to the digital marketing landscape. And within that, you need proven strategies and step-by-step instruction on how to implement those strategies.
Content Marketing and the Profitable Client Journey are two broad, strategy-level concepts that one must fully grasp. And then, these two important concepts inform us on our journey:
- How to build a Social Media Marketing plan that is based on sharing valuable content on social media, that ACTUALLY help you increase your profits. We need to see the link between valuable content shared on social media, and how it increases your bottom line!
- How to build an Email Marketing plan to build a relationship with your Community. Beware of trying to run a “social media only” brand! Email still gives an incredibly high Return On Investment (ROI) compared to ALL social media platforms (check out the Email Marketing Masterclass to start implementing this profitable system in your efforts)
- How to run profitable Digital Advertising campaigns on the best social media platforms for your specific business and brand. This is when you run paid ads on platforms like Facebook, Instagram, YouTube etc. As more and more brands big and small utilize platforms like Facebook ads (especially brands and businesses from Pakistan), you will see that it becomes harder to get a positive return on your paid ads budget. It becomes essential to master this core element of digital marketing.
- How to build your own platform and apply proven methods for Search Engine Optimization and Search Marketing so that your platform and the content it contains gets discovered by your ideal audience. Search Marketing is wrongly sold as “build content for search engines”. A long-term, powerful and profitable brand builds content for its audience, and then optimizes that content to ensure that is is discovered by search engines. All search engines including Google hire teams of professionals to make sure their search results are relevant to people, and if you also make content that is “people first”, you win in the long term.
Articles on Content Marketing
Being a better writer
Just a quick post to let you in on the secret. Copyblogger, for those of you who don’t know, is a blog that helps bloggers become better at writing copy that sells. If you are not reading it, then you should be. Brian Clark, the founder of Copyblogger, wrote a…
The Education of Millionaires
We spent millions on schooling, and almost nothing on education. What are you going to do about it now?
Business Focus – Lessons from Iqbal
Little car trouble + laziness = big car trouble. That’s a given. You can learn a thing or two about finding focus for your enterprise because as the following story illustrates, a focused business may be the only ticket to success that an entrepreneur…
You Are Needed
One of my favorite definitions of an ‘entrepreneur’ is: someone who shifts resources from area of low productivity to an area of high productivity In fact, this is the definition presented by the person who coined the term entrepreneurship. And I think it…
Why Knowledge is NOT Power
I learned a new word a few days back: “fauxcellarm” It is the false sensation that your cell phone is vibrating when of course it is not. But there is no ring tone, there is no phone vibration and no one’s calling. This sensation, there is an actual…
15 TESTED Ways to Earn Money in Pakistan
I remember reading about people who have already done what I wanted to do. Reading about it gave me the confidence that “if they can do it, then I can do it too!” I share my stories with you in the same manner – to show you it is possible, and then…
Things Are Changing
I was at my dairy farm a few days back. I was needed to make a few executive decisions, given most of the decision are delegated to the farm manager. A vet from Nestle was visiting my small farm, and I met up with him to discuss further improvements. He told me that…
Sawasdee Khraap from Thailand
I write this while traveling in Thailand. I am perched on this funky li’l bed, laptop resting on it’s destined resting place; my lap. The place is Koh Phangan. It is a smaller island off the island of Koh Samui. I can see the ocean from where I sit in my…
I am Giving Up
I am giving up. There’s too much to do. The path that I have chosen seems too long, so tiring, so overwhelming. But is it boring? No, in fact, it is not. It is quite interesting in fact. I just came back from Karachi, flew Business Class, stayed in a 5-star…
All You Know is Rats
A wazir had been imprisoned by his ruler and remained in prison several years. His son grew up in prison. When he reached the age of reason, he asked his father about the meat which he had been eating. (His father) told him that it was mutton, and he asked him what…