Content Marketing
What is content marketing? How can you use to build a powerful and profitable brand?
Content Marketing is one of the core elements of Digital Marketing and is an essential tool for any brand. I hope you find the following articles, videos and workshops useful.
Where is Content Marketing in Your Journey?
When you set out to build a powerful and profitable brand, you need to pay attention to the digital marketing landscape. And within that, you need proven strategies and step-by-step instruction on how to implement those strategies.
Content Marketing and the Profitable Client Journey are two broad, strategy-level concepts that one must fully grasp. And then, these two important concepts inform us on our journey:
- How to build a Social Media Marketing plan that is based on sharing valuable content on social media, that ACTUALLY help you increase your profits. We need to see the link between valuable content shared on social media, and how it increases your bottom line!
- How to build an Email Marketing plan to build a relationship with your Community. Beware of trying to run a “social media only” brand! Email still gives an incredibly high Return On Investment (ROI) compared to ALL social media platforms (check out the Email Marketing Masterclass to start implementing this profitable system in your efforts)
- How to run profitable Digital Advertising campaigns on the best social media platforms for your specific business and brand. This is when you run paid ads on platforms like Facebook, Instagram, YouTube etc. As more and more brands big and small utilize platforms like Facebook ads (especially brands and businesses from Pakistan), you will see that it becomes harder to get a positive return on your paid ads budget. It becomes essential to master this core element of digital marketing.
- How to build your own platform and apply proven methods for Search Engine Optimization and Search Marketing so that your platform and the content it contains gets discovered by your ideal audience. Search Marketing is wrongly sold as “build content for search engines”. A long-term, powerful and profitable brand builds content for its audience, and then optimizes that content to ensure that is is discovered by search engines. All search engines including Google hire teams of professionals to make sure their search results are relevant to people, and if you also make content that is “people first”, you win in the long term.
Articles on Content Marketing
7 signs that you can be an Entrepreneur
You are alive and not dead You breathe Under normal circumstances, people consider you to belong to the homosapien family of species You sometimes sleep, and other times, you are awake You can be very brave sometimes, and sometimes you are just a wimp No matter what…
Buying Truth About Abs
Just bought the ebook Truth About Abs from Mike Geary. This is in connection with my overall plan to have a ‘wholesome’ body by the end of November 2011 (that’s this year!). This also helps me dish out great content for Gym at Home website and all…
Warning: This Simple Definition May Change Your Business Forever
Anything that makes you money at the end of the day is a business. That is not only the core requirement for a business, but also the only requirement for a business. It is a given that most people will not realize this simple fact. I’d say a business is born…
Meet the Professional Hobbyist
One you finish reading this article, you will have a different view of hobbies and how they relate to one’s life. Because I intend to show you that hobbies is one of the best business models out there.
18 yr old MD
I was on time for the meeting and sat in the Managing Director’s office, suit and tie and all. I was there to discuss the online presence of the MD’s company. It is worth mentioning that this company is one of the largest – if not the largest –…
Talk of Assets and Equity
Just had a little chat with an old friend. He is very much high on the corporate ladder in one of the biggest corporations in the world. MashAllah, his lifestyle is at least luxurious, possibly because of his high-paying, well connected job. He wants to quit and start…
Opportunity Knocks, but Exactly How Many Times?
Opportunities are rare. You must pounce on them the moment they show up. That’s what it is all about. You know what they say: “opportunity knocks but once” Do not be fooled people, because more often than not, these type of quotes are used to get you in line, to…
I am a wimp most of the times
Are you a wimp? Probably. Do you want to be braver, bolder? Probably. ## I am wimp most of the times. I make too many excuses, I rationalize too many things for long enough for them to lose all appeal and I think I am right most of the time. I also make – at any given…
When should you quit your job
When should you quit your job, to be self-employed and live your dream(s)? Do you want the short answer? I can give it to you, but ahaa! you are not reading this for the short answer, are you? You already know what the short, one-worded answer is. So let me give you…
2 Questions, and answer the second one first
I was re-reading Chris G’s great little book “World Domination” (download for free here), and in that book, he asks two questions: “What do you really want out of life?” and “What can you give to the world that no one else can?” The remarkable thing about the…