Content Marketing
What is content marketing? How can you use to build a powerful and profitable brand?
Content Marketing is one of the core elements of Digital Marketing and is an essential tool for any brand. I hope you find the following articles, videos and workshops useful.
Where is Content Marketing in Your Journey?
When you set out to build a powerful and profitable brand, you need to pay attention to the digital marketing landscape. And within that, you need proven strategies and step-by-step instruction on how to implement those strategies.
Content Marketing and the Profitable Client Journey are two broad, strategy-level concepts that one must fully grasp. And then, these two important concepts inform us on our journey:
- How to build a Social Media Marketing plan that is based on sharing valuable content on social media, that ACTUALLY help you increase your profits. We need to see the link between valuable content shared on social media, and how it increases your bottom line!
- How to build an Email Marketing plan to build a relationship with your Community. Beware of trying to run a “social media only” brand! Email still gives an incredibly high Return On Investment (ROI) compared to ALL social media platforms (check out the Email Marketing Masterclass to start implementing this profitable system in your efforts)
- How to run profitable Digital Advertising campaigns on the best social media platforms for your specific business and brand. This is when you run paid ads on platforms like Facebook, Instagram, YouTube etc. As more and more brands big and small utilize platforms like Facebook ads (especially brands and businesses from Pakistan), you will see that it becomes harder to get a positive return on your paid ads budget. It becomes essential to master this core element of digital marketing.
- How to build your own platform and apply proven methods for Search Engine Optimization and Search Marketing so that your platform and the content it contains gets discovered by your ideal audience. Search Marketing is wrongly sold as “build content for search engines”. A long-term, powerful and profitable brand builds content for its audience, and then optimizes that content to ensure that is is discovered by search engines. All search engines including Google hire teams of professionals to make sure their search results are relevant to people, and if you also make content that is “people first”, you win in the long term.
Articles on Content Marketing
The 80/20 Principle: Do Less, Get More
20 percent of the the input will generate 80 percent of the results. The remaining 80 percent of the input will generate only 20 percent of the results. This is not a mild observation, this is a fact of life, a phenomenon that is undeniable. What is the 20…
One Constraint
What is the one constraint, that when removed, will yield massive positive results, in this life and the hereafter? Take your time to find the answer, and then focus all your energies in removing that one, single constraint. Leave all problems aside and remove that…
Traveling because you can?
Are you travelling a lot? Probably not. A lot of people don’t get to travel, although they’d want to. Anecdotal research alone tells me that most of us would want to be in a position to travel freely and to ‘see the world’ but they don’t…
Pakistani Govt shot the messenger
YouTube is banned in Pakistan. They have banned the medium, effectively ‘shooting the messenger’. It is like protesting against Geo TV for telling us that the government has raised fuel prices. Need more be said? If you are in a position that the…
Being a businessman
I prefer entrepreneur as the title, because frankly, it sounds way cooler than businessman. And as far as definitions go, the two words are different, but that’s not the point here. The point is that you get to be what you want to be. You have all the time in…
Facebook ban – a Pakistani’s perspective
If you are a writer and a copywriter, a situation like this is a dream come true; you get to define a massive situation spread across a whole country in one simple word. Silly As of now, the whole domain of Facebook is banned. YouTube is banned. So is Wikipedia….
If you could do one thing…
If you had Millions of dollar in your bank account, what would you do then? You would buy everything, and do everything money would allow you do (and that’s quite a lot). Yes, after you’d done all of that, then…what. would. you. do? The answer to…
Facebook & Cartoons
It should have been a non-event. It is not. A group of people somewhere want to abuse the freedom of speech and hurt other people’s feeling, that in itself is nothing new. A lot of crazy people do a lot of, well, crazy things. The problem is the kind of…
Use Me
From a marketing perspective, the “USE ME” sign on waste baskets around the world, is a magnificent piece of copywriting. Much like the ‘Got Milk?’ campaign, but only non sponsored and adapted in the gazillion or so countries in the world. You…
I have diagnosed myself with a disease
I just came over to Pir Ghani (a village near Pakpattan). I should know the place inside out. Let’s consider: I have been a regular at the place for the past five years, and the place has not more than a few thousand inhabitants. I don’t know how many…