Content Marketing
What is content marketing? How can you use to build a powerful and profitable brand?
Content Marketing is one of the core elements of Digital Marketing and is an essential tool for any brand. I hope you find the following articles, videos and workshops useful.
Where is Content Marketing in Your Journey?
When you set out to build a powerful and profitable brand, you need to pay attention to the digital marketing landscape. And within that, you need proven strategies and step-by-step instruction on how to implement those strategies.
Content Marketing and the Profitable Client Journey are two broad, strategy-level concepts that one must fully grasp. And then, these two important concepts inform us on our journey:
- How to build a Social Media Marketing plan that is based on sharing valuable content on social media, that ACTUALLY help you increase your profits. We need to see the link between valuable content shared on social media, and how it increases your bottom line!
- How to build an Email Marketing plan to build a relationship with your Community. Beware of trying to run a “social media only” brand! Email still gives an incredibly high Return On Investment (ROI) compared to ALL social media platforms (check out the Email Marketing Masterclass to start implementing this profitable system in your efforts)
- How to run profitable Digital Advertising campaigns on the best social media platforms for your specific business and brand. This is when you run paid ads on platforms like Facebook, Instagram, YouTube etc. As more and more brands big and small utilize platforms like Facebook ads (especially brands and businesses from Pakistan), you will see that it becomes harder to get a positive return on your paid ads budget. It becomes essential to master this core element of digital marketing.
- How to build your own platform and apply proven methods for Search Engine Optimization and Search Marketing so that your platform and the content it contains gets discovered by your ideal audience. Search Marketing is wrongly sold as “build content for search engines”. A long-term, powerful and profitable brand builds content for its audience, and then optimizes that content to ensure that is is discovered by search engines. All search engines including Google hire teams of professionals to make sure their search results are relevant to people, and if you also make content that is “people first”, you win in the long term.
Articles on Content Marketing
You wish you knew this 10 years ago
A very cool thing happens when you insist on clarity and simplicity in your life; your life starts to become clear and simple. I wish someone taught me this when I was in the 8th grade; your profession and your business are two separate things, and you must have both….
The Main Motive for Your Actions (it’s not money)
Why are you getting an education? To learn something new? Really? Or is the primary reason for you to get an education, to go to university, is to get a good job? Why get a good job? To earn money, you answer quickly. But is ‘getting a job’ the best way to…
Are you even capable of reasoning with someone?
To reason with someone, you need to entertain other person’s thoughts with your own. You need to compare the other opinion with your own. To do this honestly, you actually need to allow for a possibility of your own opinion being wrong. This possibility, this…
Coffee in a teacup
He was then silent. So was I. The coffee shop deserted. I began lifting my teacup of coffee, and stopped in mid-air. Looked up. He returned my stare. I then answered, “Have your words and thoughts live longer than yourself. Perhaps your words, your writings,…
Is This what Your God wants?
As the drama right after Salman Taseer’s murder unfolded on GeoTV here, I tried to explain to Akhtar (the servant watching the TV with me), how this Qadri has tried to punish a supposed blasphemer (as of course, nothing Mr Taseer said could be put within the…
Putting Your Neck On The Line (PYNOTL)
If you plan to do something, don’t tell anyone till you do it Tell me you have heard this nugget before. And I will tell you this nugget sucks. Here’s what I plan to do, written ‘diary-style’ 🙂 — I have to save enough through my online…
What is opposite of happy?
What is the opposite of Love? It is not hate. It is indifference. The simple truth is out there. If you love some one, some thing or some ideology, you have to give a damn. Hate is the other side of the same coin. What is opposite of happy? It is not sad. It is bored….
Finding my god
Finding God has a lot to do with defining God People talk a lot about finding God. What they are really saying is that they are ‘defining’ God. Your god is defined by your actions. Period. You may claim to believe wholeheartedly in Allah, in Yahweh, in…
Growing up
Children love to start things, don’t they? And then not finish. They would first want one toy over the other, then suddenly drop their play in ‘mid air’ and go for the table top for the finish. But that’s not the finish, now is it? Soon another…
Only God is One, you are not
Just a thought. If you are working at a bank, does this mean you are a banker? Yes, I’d say. But that is not the only thing you are of course. You are many things. Many. Why is it that we are our laziest when it comes to language? Why don’t we TRY to use…