Content Marketing
What is content marketing? How can you use to build a powerful and profitable brand?
Content Marketing is one of the core elements of Digital Marketing and is an essential tool for any brand. I hope you find the following articles, videos and workshops useful.
Where is Content Marketing in Your Journey?
When you set out to build a powerful and profitable brand, you need to pay attention to the digital marketing landscape. And within that, you need proven strategies and step-by-step instruction on how to implement those strategies.
Content Marketing and the Profitable Client Journey are two broad, strategy-level concepts that one must fully grasp. And then, these two important concepts inform us on our journey:
- How to build a Social Media Marketing plan that is based on sharing valuable content on social media, that ACTUALLY help you increase your profits. We need to see the link between valuable content shared on social media, and how it increases your bottom line!
- How to build an Email Marketing plan to build a relationship with your Community. Beware of trying to run a “social media only” brand! Email still gives an incredibly high Return On Investment (ROI) compared to ALL social media platforms (check out the Email Marketing Masterclass to start implementing this profitable system in your efforts)
- How to run profitable Digital Advertising campaigns on the best social media platforms for your specific business and brand. This is when you run paid ads on platforms like Facebook, Instagram, YouTube etc. As more and more brands big and small utilize platforms like Facebook ads (especially brands and businesses from Pakistan), you will see that it becomes harder to get a positive return on your paid ads budget. It becomes essential to master this core element of digital marketing.
- How to build your own platform and apply proven methods for Search Engine Optimization and Search Marketing so that your platform and the content it contains gets discovered by your ideal audience. Search Marketing is wrongly sold as “build content for search engines”. A long-term, powerful and profitable brand builds content for its audience, and then optimizes that content to ensure that is is discovered by search engines. All search engines including Google hire teams of professionals to make sure their search results are relevant to people, and if you also make content that is “people first”, you win in the long term.
Articles on Content Marketing
Why I Can’t Have What You Have
"Luck is when opportunity meets preparation." Let's travel through time. This is the 60s and computers are still these big, room-sized machines. A young teenager finds them fascinating. He and his friend try to borrow time on mainframes. He is from a well-off family...
A Road Map to Financial Freedom
The voice on the other end was female and had a heavy accent. She was speaking in Urdu. Very to the point. No formalities. No run offs. "You said this on your application, please confirm," type of questions. Felt as if she was reading from a script. I had applied for...
Sitting Still
For a lot of people, meditation is when you do nothing. I think they miss the point. Meditation is stillness. It is allowing the torrid rain of thought to fall unhindered. To test and to find purpose. Ideas are generated, nurtured and destroyed. All authority is...
On the Improvement of Self
Want to be a better person? The first thing we do is try to change ourselves. Change our habits. We start with the man in the mirror. Make promises. Resolutions. Commitments. Things start moving. A few days into it perhaps, you feel good about it. Then a small hiccup...
How to Live a Life of Adventure
What's the first thing that comes to your mind when you hear "adventure"? Did you think of Indiana Jones? I don't know why, but for the longest time ever, adventure for me meant a mission to exotic places, a hat and a whip. But of course, adventure is hardly the...
Your Desires Vs Your Duties. And the Winner is…
We sit at our usual table. I sit with my questions, he sits with a coke and a smile. I ask him about his plan of extended travel to the other side of the ocean. "I am almost ready. The tickets are on their way ," he says. He has been saving money for it for...
On Money, Communities and This Thing Called Life
Money If you can't answer, "where exactly will I spend this money", then that money is not worth working for. Try to trade the value you create for money (being self employed), instead of trading your time for money (doing a job). Money is the root of all evil? Your...
5 Short & Sweet Lessons from Einstein
Einstein really was an einstein at brevity. Conveying so much in so little. I saw these quotes by Einstein and wondered how they'd apply to me, and in turn, how they'd apply to you. Curiosity got me this far. 1. "Strive not to be a success, but rather to be...
7 Reasons to Quit Your Job (and 1 Reason Not To)
Do not share this post on your company's network, your boss may find out. If you are a boss, then you should be comfortable that the following reasons do not apply to your employees, and to test that assumption, you can share it. You have been warned. Doing a job is...
How to Start A Business Without Money
How to start a business with no money? (scroll below for video) You have this wonderful idea for a business. You get excited. You work out the details. "Oh, this is going to be it." You are already deciding how to spend the profits; travel to that beautiful...