Content Marketing
What is content marketing? How can you use to build a powerful and profitable brand?
Content Marketing is one of the core elements of Digital Marketing and is an essential tool for any brand. I hope you find the following articles, videos and workshops useful.
Where is Content Marketing in Your Journey?
When you set out to build a powerful and profitable brand, you need to pay attention to the digital marketing landscape. And within that, you need proven strategies and step-by-step instruction on how to implement those strategies.
Content Marketing and the Profitable Client Journey are two broad, strategy-level concepts that one must fully grasp. And then, these two important concepts inform us on our journey:
- How to build a Social Media Marketing plan that is based on sharing valuable content on social media, that ACTUALLY help you increase your profits. We need to see the link between valuable content shared on social media, and how it increases your bottom line!
- How to build an Email Marketing plan to build a relationship with your Community. Beware of trying to run a “social media only” brand! Email still gives an incredibly high Return On Investment (ROI) compared to ALL social media platforms (check out the Email Marketing Masterclass to start implementing this profitable system in your efforts)
- How to run profitable Digital Advertising campaigns on the best social media platforms for your specific business and brand. This is when you run paid ads on platforms like Facebook, Instagram, YouTube etc. As more and more brands big and small utilize platforms like Facebook ads (especially brands and businesses from Pakistan), you will see that it becomes harder to get a positive return on your paid ads budget. It becomes essential to master this core element of digital marketing.
- How to build your own platform and apply proven methods for Search Engine Optimization and Search Marketing so that your platform and the content it contains gets discovered by your ideal audience. Search Marketing is wrongly sold as “build content for search engines”. A long-term, powerful and profitable brand builds content for its audience, and then optimizes that content to ensure that is is discovered by search engines. All search engines including Google hire teams of professionals to make sure their search results are relevant to people, and if you also make content that is “people first”, you win in the long term.
Articles on Content Marketing
How to increase your value IMMEDIATELY
Whenever we see a new skill in the market - content production, Facebook ads, Amazon FBA, website design etc - always know that there is not one, but TWO opportunities attached with that. Always. One opportunity comes in the form of learning that skill. That is what...
Best E-commerce Business Ideas
I present to you the end-all list of business ideas that you can start online, that are e-commerce based. This list of business ideas is different. This is not some copy-paste happening here. This list is carefully created. I have been blessed since 1998 to be in the...
Everything
The Big Eid Everything sale is now over. Thank you for your attention and support. For Eid, I have put everything on sale. I was asked this question after yesterday’s email (you're not on the list? subscribe here): What are the details of the courses being offered?...
Make the Perfect Business Website
The website needs to do more than sit there and look pretty. The job of your business website is to increase profits for your business. That's why it exists. Your website needs to be a place of business. It needs to work for you. It's an asset like no other. Then why...
Hobby to Online Business
Converting your hobby into an online business is a great mission to have. It can be very rewarding, as you already love the work, and now you have decided to get paid for it as well. This does demand that you take your hobby as work, and for many of us that is not the...
Ecommerce Business for Beginners
I will share with you the most EXPENSIVE mistakes beginners make when it comes to starting an ecommerce business, especially in Pakistan. So before I do that, I've a quick question for you: Will you treat a 3 month old baby like you will treat a 30 year old person?...
Adding content that you want
We have started a live series on digital marketing, called the 8 Cores of Digital Marketing. These sessions are recorded live, and I invite you to take advantage of them. Join live so you can ask your questions live! You will be getting emails when we will be going...
Vision and Why It’s Not Easy
I have put together a free guide on digital marketing, especially for the Pakistani market. If you are a business and you want to increase sales online, or if you are a looking to get a job as a digital marketer, you will inshAllah find this guide useful. After 10+...
How to FINALLY find your PASSION (Urdu)
Have you seen someone who works with passion? They work differently, right?They don't have any issues with discipline... they have the all the motivation in the world! You look at them, and wonder, "can I find my passion so I can work like them?" "Can I have that kind...
How to test if your business idea will make you money (Urdu)
I was once asked to judge start up ideas. We judge ideas all the time, but this time I was asked to do it formally. And truth be told, you can't judge ideas until they are executed. But you can "filter" them. You can definitely analyze your thoughts, and rigorously...